About Us - The Heritage Of The Brand

At Our Core

White Rose Aromatics is a family-led British fragrance brand rooted in creativity, heritage and a deep connection to nature.

Founded by Victoria and Adrian Cartlidge, the business brings together the artistic design and passion for the natural world to create beautifully crafted home and body fragrance products. Inspired by the scents of the English countryside, the brand captures familiar floral notes lavender, rose and honeysuckle, translating them to products that can be enjoyed year around.

Built on over 30 years of experience in the giftware industry, white rose aromatics combines traditional craftsmanship with a clear understanding of modern retail. The result is a collection of accessible, well-designed products that resonates with customers looking for quality, authenticity and a thoughtful gifting.

At its core, the brand is about more than fragrances, its about creating products that feel personal, evoke emotion, and brings a sense of everyday luxury Into the home.

How We Began

We have run a textile giftware business Victoria Cartlidge Creations, for many years, we are now using our experience to develop White Rose Aromatics.

White Rose Aromatics began some 30 years ago and has made a name for providing high quality, professionally packaged gifts produced in the UK. After its owner retired, we worked carefully alongside him to ensure its successful continuation and we have now developed new scents and products, extending the use of high-quality English fragrance oils to introduce new product ranges.

White Rose Aromatics iconic packaging is printed from original artwork that has been meticulously drafted and painted to show all the details of the flowers By Victoria herself.