About us

White Rose Aromatics was established in 1993 and is a successful and established name within the giftware sector as a trade supplier to the retail industry especially in the tourism and gift sectors. We have a wide customer base nationally and internationally. The White Rose emblem reflects the company’s origination in Yorkshire, but now the brand has relocated to Nottinghamshire and is now part of the Victoria Cartlidge group of companies. MD Victoria Cartlidge, is working to further develop the brand, adding new products and markets whilst maintaining the high levels of customer service and excellent value for which the brand is renowned.
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Our brand is based upon high quality UK manufactured products presented in beautiful packaging.
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We are continually developing new products and fragrances whilst maintaining our ethical environmental credentials and improving them wherever possible.
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We have developed our ranges to include designs for the Scotland and Wales. We can also offer bespoke designs.
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Our packaging is purchased from a company that is part of the Woodland Trust Carbon Capture Scheme.

kind words

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    Alex Surface doctor
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    Bart Makos company owner
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    Adam Minoos designer

we use latest

SOAPS
SOAPS
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CHALDENE
BATH & BODY
BATH & BODY
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HOME FRAGRANCE
HOME FRAGRANCE
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CHALDENE

We are wholesale only

We do not sell directly to the public; we are wholesale only. Our site is designed to be viewed in conjunction with our pricelist; so, to obtain our trade pricelist, please follow the link to the contact us page and complete our enquiry form.